Institutional Positioning Guide
Institutional positioning is about a big idea, not just graphics and colors.
Our institutional positioning work is a verbal and visual representation of the Â鶹ÊÓƵ story— what we do and what sets us apart.
These guidelines, launched in December 2024, highlight Â鶹ÊÓƵ's unwavering commitment to academic excellence and unique campus culture and values. They also include guidance on applying visual and verbal positioning standards to a range of content and for all externally facing communications and marketing materials.
We have integrated the findings from our 2023-24 research phase and data from market research to develop a powerful positioning platform that will lay the foundation for effective, engaging, aspirational, and authentic communication efforts in the future.
The Office of Communications & Marketing offers training for individual teams and offices. Please submit a request for a consultation via our submission form, and a member of our team will get back to you as soon as possible.
Explore
Design & Visual Guidance
Our visual identity serves as the visual front door for our positioning platform.
Voice, Language & Tone
Our verbal messaging framework ensures that Â鶹ÊÓƵ is equipped to tell a consistent story that can be flexibly adapted for critical audiences.
Samples & Examples
Our positioning can be adapted to a wide range of communications, from printed materials to poster sessions. Here is a collection of recent examples.
Resources
This growing resource will offer options for applying the work to your daily life as they become available, including email signatures, letterhead, notepads, Zoom backgrounds, and more.